Spoke at Hyland Levin awhile back concerning the use of Social Media (and I just found the pics online on their Facebook page). It's no secret that Social Media these days has really become such a vital part of an Integrated Marketing Communications (IMC) plan. It is so important that you spend time learning about your customer / client and determine how they learn and process information.This is the value of continual target market research, it gives you the language to connect with your client / customer on their own terms. In the end this relationship is a vital component of your social media effort as it creates an emotional connection to you and your product or service and by extension that all important brand loyalty. For more on this and other topics use the Lecture and Seminars drop down menu above.
About Kirk Widra
Kirk is an award winning educator, designer, and consultant, specializing in product development and retail merchandising strategies with over 20 years experience. His busy freelance consulting firm has worked with a diverse clientele that includes, The Philadelphia Museum of Art, The Please Touch Museum, The Philadelphia Bike Cab Alliance, Robert Gregory Wealth Management, and Bruttini Cookies (to name but a few) from initial research and development on through to retail offering.
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