Often times I look back at something I did years ago and wonder who I was back then. I was contacted by The Friends of The University of Rochester Crew Team - via my brother who is a board member and alum - to "update" their logo. It was interesting revisiting this as today I would approach it very differently. I was asked to update their look and design something "swag friendly" to pair with a new aggressive strategy to attract revenue. I am hopeful to lend a hand there too, but for now we are in exploratory phase, the logo (left) is the first preliminary incarnation of the re brand, stay tuned for more on this.