Client: Marsha Schwartz Klein,M.Ed., LPC and Esther Kaplin M.Ed
/ Continuum Recovery Management Specialists
Project Description: Create brand identity for addiction counseling group and individual practices.
Background information: For this project I created the whole of the brand from scratch including name, logo, website, brochure, written content *(I am also a regular contributor to their collective and respective blogs), and online newsletter in support of it.
Notes: This is the kind of project I really love, it is so gratifying to learn of other people and their world while guiding them through the process of creating their own unique brand. I feel strongly that all my clients need to be involved in the creation of their brand. It not only serves to educate them, it gives them as sense of empowerment and understanding. Most marketing firms present you with a host of options but never bother to explain the bigger idea behind their approach. You never really connect with what you are all about, subsequently when you go to market your brand to others you often fail to connect to them.
_Client: Leanne Cindea / Laurel Benefit Advisors
Project Description: Design graphic identity, website, and body copy.
Background Information: Leanne was one of those clients that really got it. She and I worked closely to ensure that her business was properly represented in all aspects and still managed to convey her enthusiasm for what she does. For more check out her site at www.laurelbenefits.com
Notes: From their website: Laurel Benefit Advisors, a benefit consulting firm based in Marlton, NJ, provides comprehensive and competitive employee benefits programs with a focus on the diverse needs of small to mid-sized businesses. Built on a foundation of more than two decades of experience, Laurel Benefit Advisors taps into our wealth of knowledge and well-honed expertise to craft benefit programs to meet the needs of your company and employees, while reflecting your company's distinct mission and culture.