Who knows your business better than you? You might be surprised, if you are being edged out by your competition they might know more about you then you think. Building a brand means defining yourself, first for you, then carrying that message to others.
Featured in the PDF file below is a summation of questions designed to highlight the benefits Continuum offers as defined by the principals Marsha Schwartz Klein and Esther Kaplin. The purpose of the benefits analysis is to start to discover the language of your brand, highlight the key differentiators and the contrast between you and others in your space thereby allowing for a brand identity to be formed.