Project Description: Design Graphic Identity package for Biscaro Bros. Bakery including : Tent box design for Bruttini Cookies, logo / graphic identity, body copy, and web design ideas
Background Information: "Little Uglies?"Bruttini™ cookies combine the nutty crunchiness of biscotti with the light sophistication of meringues to create a truly unique treat. Sure they're ugly. It's no secret. In fact, "Bruttini"™ is Italian for "Little Uglies"!
Notes: This was one of the most challenging and rewarding projects in many respects. It started off simple enough, two friends asked me to design a box for a cookie they came up with. Over the course of two years or so that progressed into a full blown graphic identity package. Sadly when it was all said and done, despite the fact Trader Joe's sold the product they didn't want to use my packaging idea and to top it off I lost two close friends in the deal! Oh well that's the way the cookie crumbles as they say...
_Featured here are the graphic identity applied to the package designs for the line of products, business card, website design, photo of trades show debut, and promotional product shots*(click on the image to see larger version)
Client: The Gentleman Farmer of Washington D.C.
Project Description: Design Graphic Identity for The Gentleman Farmer of Washington D.C. and design package for small batch honey for sale at farmers market application
Background Information: This started off as a fun experiment for my sister in laws friend who has a farm and produces wonderful small batch honey. After he saw the logo I did for him he asked me to come up with a label for his small batch honey, I agreed only if he pays me in a case of honey, sweet! ;)
Notes: You always learn so much working on projects like this, in this case I learned that I didn't need to include a nutritional label with this design. According to http://www.honey.com/, "Nutritional labeling is mandatory for most foods. Products sold by companies qualifying for small business exemptions are one exception to this requirement. Small business exemptions are available for products sold in small volume (fewer than 100,000 units per year) by small companies (fewer than 100 employees). You may claim exemption by product. For example, if you produce Tupelo honey, Orange Blossom honey and crèmed honey, you would examine each product separately as exempt: Did you sell fewer than 100,000 units of Tupelo honey? If the answer is yes, then your Tupelo honey is exempt from nutritional labeling (provided you do not have more than 100 employees)." Who knew?