Listed here are some highly recommended resources to explore concerning marketing and psychology. They are a first hand look at what truly goes on behind the scenes of this billion dollar industry.
The Persuaders (companion website from PBS and Frontline video)
About this video: (from the site) In "The Persuaders," a 90-minute documentary, media and culture critic Douglas Rushkoff examines how changes in marketing practices are influencing U.S. culture and politics. The first part of the film looks at how advertisers are trying to break through the clutter that they have created, looking for new ways to reach potential consumers. It also looks at how the terrain has shifted -- from a time when there were real differences between products, and the job of advertising was to highlight what the product did, to the current situation where often the only real difference between items is their image, and the emphasis of advertising is on what the product means. This new marketing trend, in which marketers invite consumers to buy into an identity rather than simply purchase a product, is aptly illustrated by an in-depth look at the creation of an identity for Delta's new low-cost air carrier, Song. The second part of "The Persuaders" looks at how these new marketing techniques are being applied to politics. A profile of Republican political strategist, Frank Luntz, asks whether changing language according to focus group preferences clarifies or clouds the issues. For more visit the site at http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
Books on marketing psychology
Listed here are some highly recomended books that look at marketing and psychology in different ways. Most of the books featured here are from authors who were interviewed for the videos below and are considered the leading experts on marketing pyschology and culture.
Coercion by Douglas Rushkoff
Title: Coercion: Author: Douglas Rushkoff Publisher: Riverhead Trade Language: English ISBN-10: 157322829X ISBN-13: 978-1573228299
Love Marks, The Future Beyond Brands by Kevin Roberts
Title: Love Marks, The Future Beyond Brands Author: Kevin Roberts Publisher: Powerhouse Books Language: English ISBN-10: 157687270X ISBN-13: 978-1576872703
The Tipping Point by Malcom Gladwell
Title: The Tipping Point Author: Malcom Gladwell Publisher: Back Bay Books Language: English ISBN-10: 0316346624 ISBN-13: 978-0316346627
No Logo: Taking aim at the Brand Bullies by Naomi Klein
Title: No Logo: Taking Aim at the Brand Bullies Author: Naomi Klein Publisher: Picador Language: English ISBN-10: 0312271921 ISBN-13: 978-0312271923
Marketing to Moviegoers: A Handbook of Strategies and Tactics by Robert Marich
Title: Marketing to Moviegoers: A Handbook for Strategies and Tactics Author: Robert Marich Publisher: Southern Illinois University Press; 2nd edition Language: English ISBN-10: 0809328844 ISBN-13: 978-0809328840
Videos on marketing psychology
The videos listed here are available online or typically at school librarys and feature many views of the marketing world.
This is the Frontline / PBS video mentioned above. I highly recommend this video as Rushkoff connects all the dots for the laymen and the professional alike.
The Merchants of Cool
This is Rushkoff's fist video, though made well over 10 years ago, it is still relevant an outlines how corporate America has engineered the way we navigate through our world.
Movies on marketing psychology
The movies listed here feature a story line that involves marketing psychology and culture in some direct or indirect way. I listed these because they are fun and amusing way to see how marketing influences our culture and our very identity.
Diary of a tired black man (2009)
At its core the study of marketing is really a study of the theories of communication and sociology. This truly thought provoking documentary by Tim Alexander is a must see for anybody serious about studying marketing and culture. Though this movie is meant to explore relationships within the African American community it really is just a brilliant commentary on the differences between how men and women view relationships. For more check out http://www.imdb.com/title/tt1291183/
Thank you for smoking (2005)
Director Jason Reitman captures the sheer absurdity of spin control in the high stakes tobacco world. This movie is both funny and alarming. For more check out http://www.imdb.com/title/tt0427944/
Wag the Dog (1997)
Politics has long been the best way to observe the best and worst of marketing. Barry Levinson's masterpiece Wag the Dog is perhaps one of the best movies ever made about truth and politics. For more check out http://www.imdb.com/title/tt0120885/