BRAND DEVELOPMENT |
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Who knows your business better than you? You might be surprised, if you are being edged out by your competition they might know more about you then you think. Building a brand means defining yourself, first for you, then carrying that message to others
Client: Continuum Recovery Management Specialists
View the Continuum Brand profile by clicking on the PDF
- Featured in the PDF file below is a brand summary designed to highlight the benefits Continuum offers as defined by the principals Marsha Schwartz Klein and Esther Kaplin. The purpose of the brand summary is to engage the client in completing a benefits analysis which allows us to start to discover the language of their brand, highlight the key differentiators and the contrast between others in their space thereby allowing their own unique brand identity to be formed.
View the Continuum Brand profile by clicking on the PDF
| continuum_brand_profile.pdf |
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"Kirk got us on track right away and helped us understand what we are really offering our clients. Kirk guided us through every step in developing what he called "the language of our brand". |