LEADERSHIP TRAINING: BUILDING AN EXECUTIVE BRAND
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What is Executive Branding?
An executive brand identity is how you want to be perceived by stakeholders, employees, the public and or consumers. The components of your brand (the conversation, marketing tools, images and actions ) are created by you and your business to reflect the value you are trying to bring to the position and by extension the market and ultimately customers.
An executive brand identity is how you want to be perceived by stakeholders, employees, the public and or consumers. The components of your brand (the conversation, marketing tools, images and actions ) are created by you and your business to reflect the value you are trying to bring to the position and by extension the market and ultimately customers.
Client: CCI Consulting
- Featured in the presentation above is a sample module (1 of 10) for an executive branding course I developed for CCI Consulting for use with their clients. The focus is on aiding the clients to see the themselves as a brand first and foremost and to start the discussion around how to build an effective brand identity around that.
- I also developed a companion website seen here https://kirkwidraleadershiptrainingsample.weebly.com/
- *Please note this presentation and the companion website are for display purposes only and are in no way affiliated or connected with CCI Consulting. For more on CCI visit their website at https://www.cciconsulting.com/