CLASS LIST + (ADVERTISING)
The following is a list of the Advertising (AV) classes I teach at both the graduate and undergraduate level. Where indicated click to view classroom materials.
Numbers identify intended level of course:
- 00000(F) - 09999 = typically represents skill enhancement / foundation courses
- 10000 – 10499 = typically represent first year courses
- 20500 – 20899 = typically represent second year courses
- 30900 – 31099 = typically represent third year courses
- 41100 – 41299 = typically represent fourth year courses
AV 0015PF Portfolio Foundations Advertising
- The creative professions require innovative individuals with clear vision. Freshmen at will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into the community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class.
AV 10110 Survey of Advertising
- This course is a basic introduction to advertising, its history, potential and limitations. Students will examine the role of advertising and different methods of communication, as well as the advertising spiral, advertising objectives, advertising copy, and federal regulations. Students will analyze media choices and strategies, research target audiences and create campaigns. The course will also help the student recognize emerging trends and capitalize on them.
AV 10210 Fundamentals of Advertising
- This course is designed to provide a comprehensive introduction to the field of Advertising. The course will analyze the role of advertising in modern society as well as take a close look at the major elements of planning, creating and managing advertising. The course will explore the complex and ever-changing relationships between advertising agencies and their clients in creating a successful advertising campaign. The course will study regional, national, and global advertising strategies. The course will also look at the role and the effectiveness of traditional and emerging media tools in advertising.
AV 10310 Fundamentals of Marketing
- This course addresses the fundamental concepts and principles of marketing. This overview will help students understand how each component contributes to the strength and effectiveness of a marketing plan. Students will identify the external influences that affect marketing including world events and cultural assumptions.
AV 10420 Fundamentals of Business
- This course introduces students to the fundamentals of business and explores the role of advertising and marketing in business. The students will explore in depth a variety of business topics; among them are career options, business taxation, pricing models, business marketing, project management, intellectual property, and financial management. In addition, students will be introduced to guidelines and expectations of business ethics and the role of the advertising professional within the context of social responsibility.
AV 20510 Consumer Behavior
- This course is designed to provide students with both theories about consumer behavior, as well as an understanding of how these concepts can be applied to advertising design, marketing management, our roles as consumers, and to everyday life. Consumer behavior applies concepts, theories, and principles from various fields in the social sciences to the study of factors influencing the acquisition, consumption, and disposition of goods, services, and ideas. The purpose of the course is to study the process of consumer choice, its determinants and its implications for the field of advertising. Emphasis will be given to how cultural, social and individual variables are incorporated into the buyer decision processes and marketing practices overall.
AV 20620 Sales & Persuasive Techniques
- Students will learn and explore the art of selling as it relates to the field of advertising. From the sales process to capturing clients, the student will gain a comprehensive knowledge of being a sales rep and how research, pitching and closing the deal all play an important role.
AV 20820 Brand Strategy
- This course will look at the topic of Branding from the standpoint of creating and maintaining a long-term emotional connection between the brand and the consumer. The course will analyze the emotional branding approach as the critical defining element, which distinguishes today’s most successful brands as well as exploring the ways of understanding consumer needs and motivations in the current marketplace. The course will also look at the effectiveness of traditional and emerging media tools in enhancing the overall consumer brand experience.
AV 30920 Special Topics in Advertising
- This course is designed to change on a regular basis. It will look at a specific area of advertising and will give students an opportunity to look at this area in-depth. Students will learn through lecture, field trips, hands-on experience and experimentation and will create a final project in this specific area.
AV 31010 Interactive Advertising
- The astonishing growth of interactive commerce is one factor that has led to the demand for advertising and marketing online. In this course, students compare traditional and interactive outlets in order to develop a clear understanding of the differences and similarities between businesses in this new environment. Students learn to apply traditional principles where they are appropriate and to discover and apply a new fundamental understanding to developing and working within the various interactive environments. Marketing, advertising and sales on the Web, addressing the elements and requirements of information distribution will also be covered. This rapidly developing area both expands the use of traditional market research and creates new kinds of data. Students will be introduced to the concepts, availability, and use of this data.
AV 31020 Intermediate Advertising Campaign – Senior Project I
- Students research and develop a fully integrated advertising/ promotional campaign for a national name brand account in the Senior Project courses. Senior Project I is based on extensive research for the client and target audience. The student designs and develops multiple projects from concept to final based on the specific needs of the client. Students value the importance of deadline, budget, client relationship, presentation, and its relationship to the advertising process.
AV 31110 Advanced Advertising Campaign – Senior Project II
- Students research and develop a fully integrated advertising/ promotional campaign for a national name brand account in the Senior Project courses. Senior Project II is based on the completion of all campaign components. The student designs and develops multiple projects from concept to final based on the specific needs of the client. A written analysis will be a supplement to the visual presentation and should document, support, and argue the rationale and effectiveness of the campaign. Students prepare, present, and defend a graduate project suitable for a professional audience.
AV 31120 Portfolio Preparation
- This course prepares students for the transition to the professional world. This course will prepare students for job interviews by helping them compile a portfolio. Students will demonstrate their conceptual, design, craftsmanship, and other skills as they assemble and refine their portfolio pieces. Working individually with an instructor, each student will select representative pieces, showcasing work that reflects a unique style. Particular emphasis is placed on identifying short- and long-term professional employment goals, as well as related strategies and resources.
AV 41210 Portfolio & Self-Promotion
- This course focuses on the completion of the portfolio and the creation of a self-promotional project. This work should reflect your uniqueness and your ability to meet demanding industry standards. Particular emphasis is placed on identifying shorthand long-term professional employment goals, as well as related strategies and resources.