CLASS LIST + (FASHION MARKETING)
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The following is a list of the Fashion Marketing (FM) and Fashion Studies (FS) classes I teach at both the graduate and undergraduate level. Where indicated click to view classroom materials.
Numbers identify intended level of course:
- 00000(F) - 09999 = typically represents skill enhancement / foundation courses
- 10000 – 10499 = typically represent first year courses
- 20500 – 20899 = typically represent second year courses
- 30900 – 31099 = typically represent third year courses
- 41100 – 41299 = typically represent fourth year courses
FM 0015PF
Portfolio Foundations Fashion Marketing
- The creative professions require innovative individuals with clear vision. Freshmen will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class.
FM 30912
Special Topics in Fashion Marketing
- This course is designed to change on a regular basis. It will look at a specific area of fashion marketing and will give students an opportunity to look at this area in-depth. Students will learn through lecture, field trips, hands-on experience and experimentation and will create a final project in this specific area.
FM 41112
Special Topics in Fashion Marketing II
- This course is designed to change on a regular basis. It will look at a specific area of fashion marketing and will give students an opportunity to look at this area in-depth. Students will learn through lecture, field trips, hands-on experience, and experimentation and will create a final project in this specific area.
FM 31012
Advertising
- This course is designed to focus on the role and function of retail advertising by analyzing the various effective methods of promotion utilized by the fashion industry. These include: apparel and accessory print ads, catalogues, direct mail, enclosures, TV commercials, radio spots, videos, and press kits/releases.
FM 41222
Marketing in an Electronic Environment
- This course investigates the opportunities provided by new technologies and the ways in which these technologies are changing the field of marketing. Attention will focus on communications between companies and consumers, as well as between companies and their suppliers.
| k.widra_marketing_in_an_e-environment_syllabi_for_web.pdf |
FM 41232
Portfolio II
- Students will learn computer applications as they apply to the ownership and operation of a non- traditional retail store. Emphasis is placed on actual usage of spreadsheets and databases for employee scheduling, inventory plans, vendor lists and other real world retail applications.
FS 10111
Fashion History I
- Students study the development of clothing from the earliest time to the Renaissance and the silhouette reflected through the eyes of the designer.
| k.widra_fashion_history_1_syllabi_for_web.pdf |
FS 10211
Fashion History II
- An in-depth continuation of FS10111 Fashion History I from the Renaissance to Modern.
| k.widra_fashion_history_2_syllabi_for_web.pdf |
FS 10112
Survey of Fashion Industry
- An overview of the fashion industry including design, production, and marketing of women’s, men’s, and children’s fashions, from the developing of fibers and fabrics to the strategies of fashion merchandisers and retailers.
| k.widra_survey_of_fashion_syllabi_for_web.pdf |
FS 10310
Visual Merchandising
- Students learn the importance of eye appeal and consumer buying habits. Students create their own displays using the latest principles and techniques in the visual organization of merchandise.
FS 10332
Sales Promotion
- This course is a workshop in which students design and prepare a sales and promotion package. The instructor acts as a facilitator and guide to ensure that upon completion of this course, students will have thoroughly explored the process of crafting a marketing and sales promotion that is carefully targeted and positioned to reach the goal of generating sales.
| k.widra_sales_promotion_syllabi_for_web.pdf |
FS 20622
Store Planning
- Students explore and learn the elements that combine to make a successful store layout: traffic patterns, furnishings, fixtures and security.
| k.widra_store_planning_syllabi_for_web.pdf |
FS 20632
Graphic Communication in Fashion
- This course is a workshop in which students study the use of the computer as the tool of the designer. An overview of a vector-based program and image manipulation gives the students a greater understanding of the immense power and control of computer hardware and software to create graphic/marketing materials and solutions.
FS 20822
Graphic Communication in Fashion II
- This course is a workshop in which students study the use of the computer as the tool of the designer. An overview of a pixel-based program and image manipulation gives the students a greater understanding of the immense power and control of computer hardware and software to create graphic/marketing materials and solutions
FS 30912
Product Development
- In this course students will review design concepts and technology and the development of merchandising in the modern market, analyze target markets and source, cost, and develop a product for that market in presentation form including a prototype.
