GRAPHIC ID: FISH STORY MARKET
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Client: Karla Banta / Fish Story Market
Project Description: Design graphic identity and packaging options
Background Information: Karla was interested in re-branding herself as she prepared to open a store at the famed Reading Terminal Market in Philadelphia. She wanted something "fun" and "versatile". I wanted to create fish that had a whimsical quality and that could be easily interchanged and manipulated in various layout configurations.
Project Description: Design graphic identity and packaging options
Background Information: Karla was interested in re-branding herself as she prepared to open a store at the famed Reading Terminal Market in Philadelphia. She wanted something "fun" and "versatile". I wanted to create fish that had a whimsical quality and that could be easily interchanged and manipulated in various layout configurations.
